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Fundraising Toolkit

Sample Event

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Thank you for lacing up for The Michael J. Fox Foundation's  (MJFF) Fox Trot 5K Run/Walk Signature Series. We rely on your dedication to help us reach our ultimate finish line -- a cure for Parkinson's disease (PD). 

Last year, the Fox Trot 5K Run/Walk Signature Series raised $430,000 to advance Parkinson’s research and welcomed more than 1,700 participants to events in four cities. With new and returning events, 2018 events are on track to bring together more people from the PD community and propel more research forward.

As a Fox Trot participant, you are making a difference: 100 percent of the proceeds you raise go directly to the Foundation’s programs to speed a cure for Parkinson’s disease.

There are three ways to participate in a Fox Trot - registering as an individual, joining an existing team, or starting a team of your own.  Whichever option you chose, here you'll find helpful resources, including: 

Not yet registered? Sign up for a Fox Trot today!

Ten Tips for Fantastic Fundraising:

    1. 1.  Set a fundraising goal and share with friends and family, so that they can help you reach it!
    1. 2.  Make the first contribution to yourself to kick-start your fundraising and show supporters that you are personally committed.
    1. 3.  Personalize your message. Your supporters want to hear why you care about finding a cure for PD -- and how they can help. We have templates for your fundraising pages, emails, and other materials, but your words, photos and inspiration will make your story shine.
  5. 4.  Identify your networks of support. Brainstorm people and groups who you know: Your network is bigger than you realize. Take time to map out your connections and consider who to reach out to and how, whether through email, social media, mailing a letter or a direct conversation. Start by thinking about:
    • Friends and family
    • Current/ former colleagues and classmates
    • Your professional, volunteer or religious networks
    • Your social, hobby or reactional groups
Don’t limit yourself – Think outside of your direct connections remember that, there are many people whose lives or loved ones have been affected by Parkinson’s disease and have interest in supporting you and the cause.

  1. 5.  Start with a small fundraising initiative like a bake sale, yard sale, happy hour, game night, or car wash. Be creative!
  1. 6.  Keep your donors engaged. Keep people who give updated on your efforts with emails, social media posts and regular communication -- and ask them to help spread the word. They want to know how your event or training is going -- and when you hit milestones!
  1. 7.  Follow up on donation asks: People are bombarded by emails and social media and people often intend to give closer to the event but forget. So keep reminding them! The majority of donations come in within the last two weeks of the event date. And remember to include information about matched gifts
  1. 8.  Inspire by sharing the impact of donations in the lives of people with Parkinson’s. Learn more about what The Michael J. Fox Foundation is doing to accelerate research and, ultimately, a cure. Help educate your donors on how their dollars and your efforts are making a tangible difference for people with Parkinson’s and their loved ones: You can start with The Michael J Fox Foundation’s impact.
  1. 9.  Don’t forget about matching gift opportunities. Encourage your supporters to explore their employer’s matching gift programs. Many corporations will match their employee’s donations to an accredited charitable organization. It's an easy way to double or even triple the impact of a personal contribution. You can share and use our online resource for finding matching gift programs.  If an employer does not come up in the results, contact the specific HR department.
  1. 10.  Say “thank you.” Take the time to express your gratitude in a meaningful way.  Make your supporters feel a part of your efforts. For example, send a personal thank you note or email to everyone who donates.  Make sure to send a final update post event with fundraising totals that shares your gratitude.


Tips for Team Captains: 

  • Personalize your Team Page with photos, a catchy team name, team fundraising goals and messaging.  Make your team stand out!
  • Recruit team members by reaching out to your networks. Share your inspiration for participating and why they should join you!
  • Check in with your team members regularly. Make sure they are up to date on your team’s progress and any important day-of                     details.


Social Media Resources:

Connect your social networks with your Fox Trot and fundraising efforts. Invite friends and followers to donate, come out to cheer, or even join you on the course. 

Profile Photos: 
To save an image, make sure to right click and select "Save As..."

Profile Photo Frame:  
To add a frame to your profile picture: 

1. Go to
2. Search for the New York Fox Trot 5K photo frame
3. Click Use as Profile Picture to add the profile frame to your profile picture and save

You can also use frames on mobile photos and videos! 

Cover Photos: 
To save an image, make sure to right click and select "Save As..."

Sample Posts :
Here are a few sample social posts for you to use when sharing your efforts on your personal social channels.  We designed these for you to personalize with your specific event details, the link to your personal or team fundraising pages, and/or your personal connection to MJFF's mission on behalf of a loved one or as someone living with PD. 

  • Be a part of the journey to speed a cure for Parkinson’s. Grab your friends and family and join me for The Michael J. Fox                                  Foundation’s Fox Trot 5K  Run/Walk Series.
  • Join me and The Michael J. Fox Foundation as we make strides for Parkinson’s research through the Fox Trot 5K Run/Walk                          Signature Series. [INSERT YOUR FUNDRAISING PAGE LINK]
  • Make a real difference in the lives of those with Parkinson’s and join The Michael J. Fox Foundation’s Fox Trot 5K Run/Walk                        Signature Series today.
  • Trot to support a cure for Parkinson’s with The Michael J. Fox Foundation in their Fox Trot 5K Run/Walk Signature Series.                            Together,  we can make a  difference in the lives of millions. 
  • Worldwide, it is estimated that more than 6 million people live with Parkinson’s disease. Join The Michael J. Fox Foundation’s                    Signature Fox Trot 5K Run/Walk series as we work toward finding a cure.
  • Join me in leading the way to a cure for Parkinson’s by inviting your friends, family or coworkers to take part in The Michael J. Fox            Foundation’s Fox Trot 5K Run/Walk Signature Series. See you at the finish line! [INSERT YOUR FUNDRAISING PAGE LINK]

  • I’m participating in @michaeljfoxorg’s Fox Trot 5K Run/Walk Series to find a cure for #Parkinsons disease. Join me on my journey. 
  • I committed to @michaeljfoxorg’s Fox Trot 5K Run/Walk Series because I want to help speed a cure for #Parkinsons. Join me                    today and together, we can find a cure.
  • [I’m running/walking/cheeringin The Michael J. Fox Foundation’s Fox Trot 5K Run/Walk Series on [INSERT YOUR EVENT DATE] to                 help speed a cure for #Parkinsons. Please consider a contribution to my fundraising efforts to support PD research.
  • Help move a cure for #Parkinsons over the finish line by joining me at @michaeljfoxorg’s Fox Trot 5K Run/Walk Series on [INSERT          YOUR EVENT DATE]
  • It’s time to put an end to #Parkinsons disease. Join me for @michaeljfoxorg’s Fox Trot 5K Run/Walk Series. Find an event in your            area:


Top Fundraising Incentives

To qualify for individual incentives all fundraising must be reflected on your individual fundraising page. If you are on a team, your individual fundraising totals will count towards the team fundraising totals, but team totals do not count towards individual incentive eligibility. Note that all team members also have their own an individual page. 

Individual Incentives:
  • With Online Registration (Online Registration closes on August 7 at 12 pm) – Fox Trot 5K T-Shirt
  • Raised $250 on your individual page (by August 8 at 6 pm)  - Earn an official Fox Trot 17 oz double wall stainless steel                vacuum thermal bottle.
  • Raised $1,000 on your individual page  (by July 26) – Your name will be listed on the Top Individual Fundraising banner                displayed at the event.*

Team Incentives:
  • Raise $5,000 on your team page (by July 26) – Your Team name will be listed on the Top Team Fundraising banner displayed        at the event.* 
  • Raise $10,000 on your team page (by August 2) – Earn a reserved table at the post-run (Must guarantee 5 or more on-site            participants)**

* Amount must be reflected on your individual and/or team page two weeks prior to your event date. 
**Amount must be reflected on your team page one week prior to your event date.