Teams and Walkers

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Team Captain Guide

Sample Event

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Tips and tricks for recruiting, motivating and inspiring your team members to reach your goals.

  • Set your goals!

    • Recruitment goal: Aim to recruit a specific number of people to join your team and ask other members to recruit their networks.

    • Fundraising goal: Set a realistic team and individual goal and share them with team members, friends, and family.

  • Build your team!

    • Identify networks of support: Reach out to friends, family, classmates, and colleagues and ask them to join your team.

    • Host a small recruitment event: Explain the Foundation’s mission and let others know how they can help speed progress.

    • Instruct members how to register: Share a link to the registration page and make sure newcomers sign up as a team member and not as an individual.

  • Kick-start your fundraising!

    • Upload pictures: Adding photos to your individual and team pages is a great way to engage and attract potential team members and supporters. 

    • Share your story: Let your supporters know why the cause is important to you and why your team is fundraising for The Michael J. Fox Foundation.

    • Lead by example: Make the first contribution to yourself to show your team and supporters you are personally committed to the cause.

  • Promote your team!

    • Post on social media: Customize sample posts from the fundraising toolkit and share the link to your team page on Facebook, Instagram, Twitter, etc.

    • Send email updates: Keep your supporters up-to-date on your progress and ask them to help spread the word.

  •  Think outside the box!

    • Utilize matching gift programs: Remind your team and supporters that many corporations will match their employees’ donations to an accredited charitable organization.

    • Explore sponsorship opportunities: Reach out to local businesses for additional support and consider offering incentives such as adding their logo to your team shirts.

  • Prepare for race day!

    • Keep track of fundraising totals: Teams will receive special recognition on race day if the amount reflected on your individual and/or team page meets the fundraising minimum prior to the date specified on the event website.

    • Reach out to team members before race day: All participants receive regular communication from MJFF race organizers regarding day-of logistics, but you can let them know where to meet the team, what to wear, etc.

    • Show your team pride: Make team t-shirts or come up with a unique “uniform” to set your team apart on the course!